I earned degrees in both graphic design and advertising, with a minor in psychology, which gave me an unusual perspective: I could talk to art directors, marketing gurus, and PR reps in the same language. That's been the throughline of everything since — the balance of form and function, creativity and strategy. That balance lies at the heart of good graphic design.
"The best interfaces feel inevitable — like they couldn't have been made any other way."
I've worked with fashion labels, political nonprofits, startups, and agencies. What stays consistent is the approach: start with the idea, let the execution follow. Never decorate a bad concept.
When I'm not designing, I'm usually checking out a local exhibit, reading the classics, or hunting for inspiration at vintage shops and estate sales.