02 / Product & Motion
Union
A contemporary fashion label needed a visual identity that could hold its own against legacy houses while feeling genuinely new. The brief was deceptively simple: make something quiet that commands a room.
We built the brand around restraint — negative space as a design material, typography as texture, photography as the primary voice.
The resulting system works across seasonal campaigns, packaging, and an immersive web experience that prioritises editorial pacing over conversion metrics.
In addition to digital advertising, I designed a series of promotional materials for various events, re-imagining the same imagery and textures from the digital campaigns into compelling print formats, ensuring a cohesive brand experience across all touch points.
Beginning with the announcement of the "Ship to Home" campaign, I focused on a few posters for specific upcoming events, as well as more general pieces advertising the new shipping campaigns and the new renovations to the distillery tasting room.